Adam A2 Media: October 2010

Thursday 21 October 2010

Shooting schedule

This is our shooting schedule, it shows the dates in which we will be filming for our music video. Three of the dates are in the half term week off, which we are hoping we will be able to film during. If not, then we will have to cram a lot of filming in in the first few days back as the rough cut has to be completed by the 3rd November.

Monday 18 October 2010

Magazine Ad Analysis

The Blueprint 3 is the eleventh studio album by American rapper Jay-Z, released September 8, 2009, on Roc Nation. It is the final installment in The Blueprint trilogy, preceded by The Blueprint (2001) and The Blueprint 2: The Gift & The Curse (2002). The advertisement includes Jay-z’s name at the top in the largest font, which is very common in most advertisements. The main picture is a bunch of instruments stuck together, a very abstract image. It has three red lines through it representing that the album is the third blueprint album and it also has the release date near the bottom of the ad. The very bottom has an image, which is the logo for Roc Nation, Jay-z’s record label.

Kingdom of Rust is the fourth studio album from British indie rock band Doves. The album was released on 6 April 2009 in the UK via Heavenly Records. Along with the jay-z advertisement, this also has the band name in the largest font and the album name directly underneath.
This follows the conventions of most advertisements as it has the release date at the bottom. This also includes a quote from the magazine “Q” and the Doves website.

Shot List

This is our shot list for our music video. It will help us to establish which shot should be done when, it also helped with making the Storyboard.

9 Frame

Arctic Monkeys-When the sun goes down

0:10 In this scene the lyrics say “Who’s that girl there” and there is a medium shot of a girl who could be perceived as unkept and in the background there is a housing estate where someone like her would live.

0:13 The very next scene shows the same girl stood on a balcony of what we assume is the housing blocks that we see in the scene before and she is smoking a cigarette.

0:18 This is a medium-long shot and it shows the girl walking away with a man and the lyrics to this shot say “I doubt she does receipts” which sways us to think she may be a prostitute.

0:28 In this shot we see a medium shot of the man taking food from her plate with his knife and fork and the lyrics to this say “Give him half a chance, I’ll bet he’ll rob you if he can” so this is a perfect example of illustration.

0:43 “he told Roxanne to put on her red light.” This shot shows the man meeting up with the girl and the lyrics make us think of the red light district and we’ve already established we think she may be a prostitute and this aids us in this idea.

1:49 In this shot we see a few men packing some stuff into a car and the lyrics say “They say hechanges when the sun goes down” which leads us to think, what is he going to do? The lyrics just before this say “I start to wonder what his story might be.”

2:27 This shot is a close up and shows the girl outside and she is looking quite upset, the lyrics say “She must be fucking freezing.”

3:01 Medium close up as he leans in to kiss her cheek the lyrics say “What a scummy man” and this is nearly the end of the song and throughout the full song he is going to see her and we think she’s a prostitute so this makes us think he has been paying her for sex.

3:10 This shot starts as a medium shot and zooms in to a close up to show his eyes more as the lyrics say “Can see it in his eyes yeah, that he’s got a nasty plan.”